Coffee cup advertising and branded paper cups showed a positive brand perception. Coffee is one of the most consumed beverages in society. People drink an average of 3 cups of coffee. Coffee cups are a great opportunity to cost-effectively present your brand to a mass audience.
You won’t believe it, but coffee is a valuable commodity traded in the world after oil. Plus, so many cafes add a unique amount of caffeine to your advertising campaign. Paper cup advertising will bring good results for your business. The price of a cup for takeaway coffee means about 40% of the heavy cost of making coffee. So just imagine how much you can save on your bottom. Imagine 100,000 mini billboards delivering messages directly to the highest paid salaries in your country. That’s right. Cup advertising literally puts your ad campaign in the hands of thousands of users every month. Coffee cup advertising provides the ideal “guerrilla marketing” tactic for your customer right from espresso machines to corporate elevators, desks and lunches. Paper cups are truly an effective and efficient advertising medium, perfect for promoting your website addresses or products and services as part of an effective multi-channel campaign.
In addition, coffee cups attract attention. This effectively conveys your message with a 95% read rate – giving you the highest reader retention rate in your ad. By appealing to paper cup advertising, you not only increase awareness of repeat impressions because coffee drinkers buy everyday coffee from the same place every day, you also achieve a positive brand perception by linking your message to caffeine and hot drinks. When traveling, people generally see advertising as a welcome nuisance and therefore receive it positively. In addition, coffee cups increase customer loyalty, which is something irreplaceable. Customers who get free items after buying something usually stay loyal to the company. A company that offers free offers, such as logo coffee cups, is somehow considered more stable. Customer loyalty also includes more than just repeat business, as loyal customers talk about the businesses they like best.
You may be a little worried that your paper cup contains a brand from another company. But you shouldn’t. First, coffee suppliers have been promoting coffee cups for many years and how has this benefited you? That’s right, it wasn’t! Second, campaigns show a good and vivid image. Surveys show that customers are interested and interested in the quality and uniqueness of advertised paper cups.
Aware of the benefits, many business owners are now expanding their business to promote coffee cups. They distribute coffee cups at train stations, highway gas stations, universities, airports and many other places. With no more expensive packaging costs and no end in viable coffee cups that can be used in the store, bottom profits could be beneficial.
